A classic STEM education (Science, Technology, Engineering, Mathematics) has long been considered the foundation for a successful career. However, over the past decade, there has been a growing realization that specialized knowledge alone is no longer sufficient to master the complex challenges of the future workplace. At a time when knowledge is developing at an extremely rapid pace and specific factual knowledge quickly becomes obsolete, future skills such as problem-solving, teamwork, and especially creativity are increasingly taking center stage.
"STEM knowledge alone is usually not enough to generate and realize new ideas and innovations."
Dr. Jens-Peter Knemeyer
Heidelberg University of Education
To close this gap, the STEM concept is increasingly being expanded by integrating the Arts, turning STEM into STEAM (Science, Technology, Engineering, Art, Maths). Numerous studies now prove that creativity and scientific-technical interest are linked much more strongly than is generally assumed. For example, there is a clear correlation between good performance in STEM fields and creative potential.
A key to motivating young women
The creative approach holds particularly great potential for motivating girls and young women. In the IT and tech sectors, women are still vastly underrepresented, which entails serious economic and social consequences. Embedding technical topics in contexts more traditionally associated with women, such as art or fashion, is proving to be a highly promising approach.
"Girls and women who consider themselves creative are particularly interested in math, science, computer science, and technology. They are especially inspired by the world of programming through creative offerings."
Prof. Dr. Nicole Marmé
Pädagogische Hochschule
Practical experiences from nationwide programs such as the "Girls' Digital Camps" confirm this approach: The participants are significantly more motivated to engage with IT topics when these are conveyed through an artistic-creative route. The combination of craftsmanship, problem-solving, and creative freedom dismantles barriers and simultaneously promotes crucial future skills.


